Build the Right Thing.

Understanding “the right thing” to build can be a challenge. Figuring out where to start, another challenge. Getting a team aligned around delivering “the right thing” and then successfully doing so can start to seem insurmountable.

Your business problems need “the right thing” to solve them. Defining value and getting validation early-and-often become paramount in the ability to create valuable, adoptable, cost-effective solutions that solve problems and provide a high-level of user satisfaction. This is where BP3 User Experience Design excels and delivers.

BP3’s User Experience Design takes a focused approach using agile UX methods to improve your business processes and create value-driven, scalable and adoptable user experiences that achieve your business goals.

Our UX Design Team’s approach to designing solutions is driven by the following guiding principles:

Outcome-based, Value-driven Approach:

Understanding business goals, challenges, processes and desired outcomes

User-Centered Design:

Placing the needs of users at the forefront of the design process and incorporating user feedback and testing throughout the product life cycle to iteratively improve outcomes.


Prioritizing value, efficiency and ease of use to enhance the overall user experience.


Ensuring that product designs are accessible to users of all abilities, including those with disabilities.


Employing consistency in design elements, interactions, and terminology throughout the user experience.


Embracing agile principles to deliver and iteratively improve solutions as a cohesive product team.

The Impact of UX Design:

“A rule of thumb is for every one dollar invested in User Experience (UX) research you save $10 in development and $100 in post-release maintenance” - Dr Claire-Marie Karat

UX design serves as the bridge between business processes, products and their users, resulting in measurable ROI and cost savings.

Cost & Risk Mitigation

Cost Efficiency:

Investing in UX design ensures you build the right product, minimizing costly redesigns, support requests, and user abandonment, optimizing long-term operational efficiency.

Early Validation:

Through prototyping and user testing, UX design validates product concepts and features early in the development process, identifying usability issues, missed requirements, technical constraints, and user value before significant resources are invested, minimizing the risk of costly reworkredesigns or product failures.

Accessibility Compliance:

Ensuring accessibility in product design expands the reach of solutions, mitigates legal and reputational risks associated with discrimination lawsuits, compliance violations, and negative publicity. By designing inclusive experiences, businesses demonstrate their commitment to diversity, equity, and social responsibility, building trust and goodwill among users and stakeholders.

Adoption & Scalability

User Adoption:

User experiences that alleviate user pain points and solve process problems help ensure that you don’t spend time, money and resources on a product that will end up serving as a digital paperweight.


Creating consistent user experiences with user-informed design systems establishes a solid product foundation that opens up the door for product agility and rapid growth.

Enhanced User Satisfaction:

Whether it’s your customer or employees, by intuitively addressing user needs, challenges and preferences, UX design fosters product satisfaction.

Continuous Improvement:

Iterative UX design fosters a culture of continuous improvement, enabling organizations to refine products and processes based on user feedback and evolving business needs.

The Value of Agile UX:

Agile UX combines the principles of Agile development with user experience design methodologies, revolutionizing the product development process.

Accelerated Time-to-Market:

Agile UX fosters rapid iteration and feedback cycles, enabling teams to deliver high-quality products to market faster.

Enhanced Collaboration:

Agile UX promotes cross-functional collaboration between designers, developers, product managers, and stakeholders, fostering synergy and alignment towards common goals, resulting in cohesive and impactful product experiences.

Flexibility and Adaptability:

Agile UX embraces change as a natural part of the development process, allowing teams to adapt quickly to evolving user needs, market trends, and business requirements, ensuring products remain relevant and resilient in dynamic environments.

Continuous Improvement:

Agile UX advocates for a culture of continuous improvement and learning, encouraging teams to reflect on past experiences, gather insights from data and user feedback, and iteratively refine products to drive innovation and excellence.

Increased Product Quality:

Continuous feedback loops and iterative design cycles in Agile UX enable teams to identify and address issues early in the development process. This focus on quality ensures that products better meet user needs and expectations.


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