What is Digital Business Operations?

This is a question we hear a lot, "What is digital business operations" did we just decide to make everything "digital"? The answer is surprisingly simple. A digital business is a business that uses technology as an advantage in it's internal and external operations.

Lots of companies are using technology but few are focused on using technology to create a competitive advantage.

Digital Leaders Outperform Laggards on 3 Financial Measures

According to Harvard Business Review article What the Companies on the Right Side of the Digital Business Divide have in Common; organizations that were considered digital leaders (those investing in digital business transformation) increased their gross margin by 55% over 3 years.

So, What is Digital Operations?

Digital Operations understands that employees are customers and organizations must look past traditional IT systems to get the best technology.