The Intelligent Automation Market, Meet Tom Maizels New BP3 Board Member

In November, BP3 announced the exciting investment from Horizon Capital (you can read the announcement here).

We were thrilled to welcome some new board members with the investment and Scott got to sit down with one of them. In this video, Scott and Tom Maizels discuss the $29 Billion Intelligent Automation Market.


Horizon's Investment in BP3: A Strategic Move in the Intelligent Automation Market


Horizon's recent investment in BP3 marks a significant milestone in the intelligent automation sector, reflecting a strategic decision based on thorough market research and a clear understanding of the growing demand for process automation solutions. This investment underscores the enormous potential that intelligent automation holds in transforming how businesses operate and compete in an increasingly digital world.

Intelligent automation, a blend of artificial intelligence and automation technologies, is rapidly becoming a cornerstone in the strategic plans of businesses worldwide. The market, currently valued at over $25 billion, is expanding at an impressive rate of more than 30% annually. This growth is largely driven by the need for large enterprises to enhance process efficiencies, a need further accelerated by the COVID-19 pandemic. As companies seek to adapt to the new normal, intelligent automation offers a pathway to optimize operations, reduce costs, and improve customer experiences.

Within this landscape, BP3 has emerged as a notable player. Unlike the big four and larger consultancies that dominate the market, BP3 distinguishes itself as a specialist in intelligent automation, offering deep expertise and tailored solutions to its clients. This specialization, coupled with a strong base of large enterprise customers who highly value BP3's services, makes the company an attractive investment target.

Horizon's decision to invest in BP3 is not merely based on its current market position but also on its potential as a platform for growth and expansion. The intelligent automation market is notably fragmented, presenting ample opportunities for strategic acquisitions. Horizon envisages BP3 as a central platform to bring together complementary businesses, further enhancing its market presence and service offerings. This approach aligns with Horizon's 'buy and build' investment strategy, aiming to consolidate market players to create a more formidable and comprehensive service provider in the intelligent automation space.

The partnership between BP3 and Horizon is not just a financial transaction but a strategic alliance. Horizon brings to the table its experience in helping technology services firms grow and amplify their vision. This expertise, combined with BP3's deep understanding of intelligent automation and its commitment to excellence, sets the stage for a new phase of growth and innovation. Together, they aim to build the best specialist provider in the intelligent automation space, capitalizing on emerging opportunities and addressing the evolving needs of businesses.

In summary, Horizon's investment in BP3 is a testament to the growing significance of intelligent automation in the global business landscape. It highlights the potential of specialized firms like BP3 in driving innovation and delivering bespoke solutions that cater to the specific needs of large enterprises. As the market continues to grow and evolve, partnerships like this will play a crucial role in shaping the future of business process management, offering smarter, more efficient, and more effective solutions for the digital age.