"Strategy is not a To-Do List"

  • October 12, 2010
  • Scott
  • 0 Comments

Steve Blank’s excellent blog includes this post:

Strategy is Not a To Do List, It Drives a To Do List
It took me awhile, but I began to realize that the strategic part of my job was two-fold. First, (in today’s jargon) we were still searching for a scalable and repeatable business model. My job was to test our hypotheses about who were potential customers, what problems they had and what their needs were. Second, when we found these customers, marketing’s job was to put together the tactical marketing programs (ads, pr, tradeshows, white papers, data sheets) to drive end user demand into our direct sales channel and to educate our channel about how to sell our product.

Once I understood the strategy, the To Do list became clear. It allowed me to prioritize what I did, when I did it and instantly understand what would be mutually exclusive.

(My emphasis added to the last paragraph)

Related Posts
  • January 4, 2018
  • Scott
  • 0 Comments

If you were wondering whether microservices architecture was coming for BPM engines, this post makes it pretty...

  • January 3, 2018
  • Ariana
  • 0 Comments

What Makes Cognitive Effective Today from BP3 on Vimeo. Why the growing interest in cognitive VP of Sal...

  • December 26, 2017
  • Scott
  • 0 Comments

Alberto Manuel has again produced a list of process blogs worth reading - his 2017 edition.  Again, we're hon...