Making Technology Invisible

Jay Rosenberg breaks down how to create invisible technology and what pitfall you need to avoid.

Hey Jay, thanks for joining us today on YouTube Live to talk about making technology invisible to the users. How is your day going and how's your quarantine going so far?

So far, so good I'm quarantined in lovely Pueblo, Colorado where my son lives and we get to wave at each other a lot and do social distancing walks and things like that. Pueblo was actually a very interesting and nice town with really interesting art and architecture. It's fun to walk around and nobody's outside.

Well, I was driving through my neighborhood yesterday to go pick up some groceries and there were tons of people outside. The weather in Austin has been wonderful, but I understand you guys got snow.

Yes, we did just a couple of days ago and what was even more delightful was we were lucky that our Airbnb the either wasn't working, the furnace, so we not only had snow, but we had nice brisk evenings until that got fixed. It got fixed just in time when the weather got warm. So...

So you can go ahead and unshare your screen, but I wanted to welcome you to YouTube, but you've been on YouTube quite a bit. You are a game show champion, including Who Wants to Be a Millionaire, so if you want to take a second and tell us about that. That is just a fun fact about Jay Rosenberg that I absolutely love.

Oh sure. I can take a couple of minutes. It's throwing back now, gosh 12 years, but I've always enjoyed game shows even when I was really little and the only time they were on were on daytime television so I'd sometimes I'd pretend I was sick just so I could watch like Hollywood Squares, Jeopardy, all those types of [inaudible 00:01:51]. So is it a bit of a dream to finally be able to go through the auditioning process and get through. Having 10 kids is what they call a hook if you use showbiz terminology of game shows and so forth so that made me a interesting contestant and I think that may have helped propel me on the way as well as having participated in the annual O. Henry World Pun Championships. So, I don't know. I can't promise any puns during this presentation, but don't be surprised if a few slipped in here and there.

Oh everyone will be very disappointed, but if you want to go ahead and unshare this screen.


We can go ahead and get started. So today you are talking about tips on making technology invisible, so we'll give it away to you.

Okay, well welcome everyone. My name's Jay Rosenberg. I've been involved in technology development, application development and mostly consulting of grading solutions and services for, I won't say how long, but a very long time and in almost every industry that could imagine. So it's been really enjoyable and I want to actually go way back into something that occurred to me when I was putting myself through school. I worked as a telephone operator and in case you don't know what they were because now you don't almost, I can't remember, probably 20 years since I've spoken to a telephone operator. It was back in the days before cell phones and all of that. You dialed through your phones and you're lucky you got the nifty ones that had push buttons. You hit zero, a person came on the line and said, so and so, "Mr Rosenberg, may I help you?"

And I was one of those and it was the chords that plugged into the walls if you ever seen those types of things in old movies or cartoons or whatever. And at the time the phone company was trying to encourage people to self-dial and they had a lot of people are used to calling the operator for any type of long distance calls or long distance services. So we would get a call and it would come in and say, "I want to make sense of such type of call," and you'd say, "Well you can do that yourself," and you'd give them the dialing instructions and you would then say, "Now please hang up the phone for five to 10 seconds and follow our instructions." The reason was it was old mechanical switches and it would take a few seconds for the lines to open up and disconnect.

So if they hung up the phone and immediately picked it up, it'd still be connected to you, the operator. Well of course people would hang up and immediately pick up and you would remind them saying, "Yes, please hang up the phone, wait five to 10 seconds and then follow the dialing instructions," and they would hang up and immediately pick up the phone yet again. So after the third or fourth time you would say something along the lines of, "Place down the phone on the receiver, count out loud to 10, then pick up the phone and follow the instructions." Well, we would always have a big laugh amongst us operators of like how stupid are these people? How hard is that to do? Hang up the phone, wait a couple of seconds and then pick up. But fundamentally we were wrong because people who are making these calls are not thinking of switches and timing triggers and when lines connect and how their phone call gets through. They're thinking of who they're calling are, who are they calling, what they want…

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