Great Advice for Your Company

  • August 29, 2012
  • Scott

Seth Godin offers great advice for your company. Yes, your company too:

Let’s not race to the bottom.

We know that industrialists seek to squeeze every penny out of every market. We know that competitors want to drive their costs to zero so that they will be the obvious commodity choice. And we know that many that seek to unearth natural resources want all of it, fast and cheap and now.

But the problem with the race to the bottom is that you might win.

Its a brilliant way to explain why we should, instead, embrace the race to the top.

In the world of professional services, this rings true.  So many firms are chasing the lowest common denominator and ways to reduce costs.  At BP3 we’ve never done this.  We hire people at rates that some CFOs would call expensive.  We have good benefits.  We invest in our people.  We could race to the bottom.  If we accepted some of the low rates we’ve been offered in the past, we wouldn’t be able to hire the great people we’ve hired.  We wouldn’t be able to pay the benefits to take care of them and their families.  And we wouldn’t have the ability to invest in BP Labs.

Wait, why are we investing in efforts like BP Labs, BP Deploy, and BP Mobility?  Because we’re interested in the race to the top – making BPM the best it can be, making the BPM experience and value proposition the best it can be. It isn’t easy, but it is where we want to be.  See you on the summit.

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