Focusing your Message

  • March 11, 2010
  • Scott
  • 0 Comments

In “Pick one and own it“, Jason Cohen advocates for picking just one advantage over your competition to sell, and really owning it.

Its a valuable debating technique to learn, regardless:  when confronted with an argument, instead of switching to a different argument, stick to the one at hand, and finish it out.  When you switch gears you’re often conceding ground, without arriving at consensus. It also prevents you from being intellectually lazy if you can’t just switch subjects when the discussion isn’t going your way or the way you expected.

It is also a good way to build your brand if you can focus on just a few key advantages, taking each one to logical conclusion, instead of overwhelming the message with 100 advantages that are difficult to prove or show.

Related Posts
  • July 20, 2017
  • Scott
  • 0 Comments

Your BPM initiative has produced great ROI over the years, but your executive team is more focused on a hot ne...

  • July 19, 2017
  • Scott
  • 0 Comments

It is a proud moment for me to introduce our readership to Lance Gibbs' new book, "Not My Circus, Not ...

  • July 18, 2017
  • Ariana
  • 0 Comments

In this video Andrew Paier explains when you might want to allows users to complete digital process automation...