Can you have a Quiet Billion Dollar Business in Watches?

  • December 22, 2016
  • Scott
  • 0 Comments

If you’re Apple, you can:

Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product, Apple Inc (AAPL.O) Chief Executive Tim Cook told Reuters.

Responding to an email from Reuters, Cook said the gadget’s sell-through – a measure of how many units are sold to consumers, rather than simply stocked on retailers’ shelves – reached a new high.

But many people are skeptical of the market and how well Apple is doing.  So the question is whether the smart watch market is doing poorly (including Apple) or whether there are two markets – the Apple Watch market and the “smart watch market”.  Or, as Above Avalon put it:

The writing is on the wall. There isn’t a smartwatch industry. Instead, there’s only an Apple Watch industry.

He points out that while there were 7 companies that shipped over 200,000 smart watches in a single quarter, and only 3 of them are still developing and shipping smart watches – Apple, Garmin, and Samsung. And Above Avalon reports (via IDC) that Apple has between 45 and 65 percent of shipments since launching.  That’s pretty compelling market share. 

And people love making fun of the Apple Watch because it doesn’t live up to what the iPhone does for Apple. But the watch market is not the phone market.  And compared in context, Apple Watch is a great success.

Put it another way, who’s watch business would you want to own?  Apple’s? Or someone else’s?  I’ll take their “problems” any day!

 

 

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