Because it is all going mobile eventually, as Ian Gotts would tell you...
Indeed, all the current analysis seems to show that the move to mobile is EVEN faster than expected. Google said that annualised revenues from mobile was now $8b compared with $2.5b a year back. That?s a pretty stunning change.? [...]
But what really spooked the market was Google?s 15% yoy and 3% qoq decline in advertising ?cost per click?. It shows that Google is suffering the same problems as Facebook, whose shares were dragged down nearly 5% on the Google news. They are both experiencing lower revenues as users move to mobile.
We're obviously not worried about per-click revenue, but we're still well-focused on mobile.