With 2021 under way, and 2020 quickly moving to the rearview mirror, I want to try something new to share more in-depth thoughts about topics that are on my mind. Many of them would also fit quite well on the BP3 blog - and I will share portions here when appropriate. But I also want to start something with a little bit more freedom to express my thought process on a wider range of topics, and to make it easier for you to sign up and receive a post once a week (or so) directly in your inbox.
I'm calling it "Turning Coffee into Process Automation" - which in a way is what I've been doing for many years both before and at BP3. I have the first few topics lined up, which will cover Automation, Process, Apple, Startups, Austin, Food, and, likely, coffee.
But the first post had to be about Apple, right? If you are one of our clients, team members, or readers who have had some pleasure in teasing me for buying all things Apple, never fear. I will wade into more Apple-y topics as and when there is something interesting to write. And in the first post, I'm also linking to my favorite recent articles on the subject.
I'd be honored if some of our readers decide to also follow along over there. And I would welcome any private (or public!) feedback that can help me improve or touch on what matters most to you.
An excerpt from that post here:
I’ve been writing on-and-off about Apple for over a decade, partly because it is such a black box. We don’t really know how the operation works on the inside, but we can attempt to infer a lot from the outside, and we might even learn something that Apple itself does without knowing why. And if not, we have at least opened our own minds to different ideas and approaches. To me, Apple’s products evoke a deep sense of process in order to design and refine them year after year. But I’ve heard others describe the inside of Apple as more about elbow grease and culture than process. I will continue to use a process lens with which to look at this black box, and see what we might learn.
Why design and produce their own custom silicon for their Macs? The more core cultural reason is that Apple believes it can create the best experiences when they can design all of the components that create them.
However, it isn’t like Apple won’t leverage third party components that are ahead of their time - like the small hard drive of Apple iPod fame, or Corning’s Gorilla Glass. It’s just that, once Apple starts leveraging these components they keep looking for, demanding, and designing better. They never stop looking for better materials, better designs, better production processes. And in many cases that eventually leads to Apple designing their own components - or as Steve Jobs would say - the whole widget.
In fact, I wrote blog post about that whole phenomenon back in 2018, about the iterative deepening process that Apple applies to product experiences. Using iPods, iPhone Screens, iPhone CPUs, and Apple Maps as examples…
Just move on over to the post to read the rest...