The "P" is for Process.
I think Mihnea Galeteanu coincidentally gives us a great anecdote for why it doesn't make sense to try to change the terms of the discussion or debate from "process" to "case", or from BPM to ACM:
Once you?re done reading this blog post, I dare you to stand up and look for wherever people congregate in your office, perhaps around water coolers or coffee machines.
Not only will it be good to get that much needed exercise (just saying) but I?m also confident you?ll confirm my theory: whether in English, French, Spanish or whatever other natural language, your colleagues will be talking/complaining/debating about a process. What a company does, how it differentiates itself in the marketplace, how it orders everything from paper clips to engine parts, can all be expressed in terms of a process.
Process is the language of business
When something goes wrong, it?s either because there is too much process, too little process or the wrong process. Likewise, when something goes right, it?s because the right resources (people or systems) were engaged at the right time. What dictates that is again a process.
I'm not enamored of the idea that Watson might actually understand nuance and context well enough to help with process improvement - but I do think he hits on the right point that process is the language of business today. That's our opportunity in BPM - we just have to keep delivering on it.