SXSW (south by southwest) is in effect in Austin, from the 13th to the 22nd. The early parts of the event are dedicated to ideas and groups that have attached themselves to the original musical festival later in the week. There's SXSWi (SXSW interactive), there's a almost a whole week of movie screenings, there's a BarCamp session, and too many other events to list in any one place. OneSpot, a local Austin company, has a SXSW news widget. One of the things I find interesting about SXSW is that it continues to evolve, starting from pure music, then films, and then interactive (software)... and as it evolves to include more startup-related activities, it continues to reflect the ethos of Austin.