Process for Pricing

  • July 26, 2010
  • Scott

Congratulations to local Austin Software company Zilliant, which just raised $13M in a Series G financing round.  Zilliant was founded in 1999 by a group of people that includes a few former colleagues.  And I still have some friends working there. Thanks to Austin Startup for breaking the story (for me at least).

Zilliant’s software helps companies optimize their pricing.  If there is a process for pricing – and I’m confident there is – it is folks like Zilliant and Mimiran that will figure it out in specialized software. At the very least, they’ll figure out the hard part (optimum price).  It looks like the surrounding process of signaling, proposing, refining, approving, and rolling out pricing changes is also being targeted by these packages.  You might call it BPM for Pricing…

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