Both of them are great reads, for different reasons.? The TechCrunch story is a look behind the curtain of how these news sites and their authors think in situations like this.? If you're managing a startup or a launch, these are real perspectives and it is probably a good idea to understand them.
Laura Beck happens to be one of the best in the business in Austin, TX, and she has put together a great response.? My favorite section of the post is this part about the long game:
I have strong opinions that company visibility should be a long-game.? PR should be a building process, setting out a strong path of ?digital bread crumbs? of news, proofs, company growth and momentum over time ? months, not weeks, and surely not days.? And all those bread crumbs should be shared ongoing, democratically with the whole set of influencers that cover ? and should care ? about your industry, not just those 12 outlets, or the writer of that one dream hit.
I'd have put it this way - good PR starts with great substance.? If you have the substance behind it, you can afford to play the long game - letting the proofs and breadcrumbs build over time, and you don't necessarily need the "in crowd" to validate your business or your launch.
If you have a long game for your business, why not a long game for your PR?