?We recently threw our fourth OTB conference for Trilogy Alumni right here in Austin, Texas.? It was another fantastic event, leveraging the value of a great entrepreneurial network. I've become a big believer in the value a conference can add to your life.? Connecting on a personal level with colleagues and friends makes a lasting impact.? At OTB I had the pleasure of reconnecting with someone I hadn't seen in 20 years, as well as with friends I've seen regularly for all the intervening years.? There are a set of people I see annually at OTB, and rarely inbetween - and we've become closer friends because of it.

This year we were a bit more focused on outcomes and followups than in previous years.

One of the outputs of the conference was to set up a blog written by Trilogy Alumni to share with anyone who cares to read it - and you can find the blog here.? The first post, on the OTB conference itself, is also reproduced below.? If you're interested in following the shared wisdom of this fantastic network, you know where to find it.? (And I'll cross reference from our blog when appropriate).


OTB 2015 @ Capital Factory, Austin

We just completed OTB 2015 in Austin, Texas. This was the fourth OTB event, sponsored, organized, and run by alumni of the Austin software company, Trilogy.

OTB is an un-conference and networking event, but as such it has caused some confusion about what OTB is. Is it a reunion? ?Is it just networking? Is it a conference?

It is a reunion. It is networking. But it is also fantastic content in a slew of dynamic sessions led by incredible experts. ?One common strain among OTB attendees is fanatic dedication to expertise, and it comes through in the sessions. ?If you're looking to learn meditation, or how to negotiate a killer car lease, or to make a difference in Detroit, we had the content.

Included below is a listing of the sessions we ran - over 41?presentations and discussions were organized in 2 days, in addition to opening remarks, closing remarks, and the infamous Significant Learning Experience (101 bits of life advice!) which has been a hit in the last 3 OTB's.

  • Session 1
  • Alternative investments and building income without adding hours of work
  • What is the role of product management today?
  • How much "Trilogy Culture" should you take with you to your post-Trilogy business?
  • ?How do you recruit, grow and manage a killer sales team?
  • Hedgehog versus Foxes
  • Cricket crash course for baseball fans

  • Session 2
  • How many companies are still using their own colocation?
  • How can Trilogy Alumni invest together in startups to start creating that virtuous cycle of the network?
  • Social Good - thinking up and making things that matter and change the world
  • How do you know you are making the best use of your time on the planet?
  • Doing what you care about
  • Growth Hacking a City (Detroit)
  • How are people backing up digital photos to preserve for the next generation?
  • How to decide if you try to sell once you hit 10MM in revenue or double down and raise another round and lock yourself in for a few years

  • Session 3
    Parenting hacks
  • Trilogy Alumni Effect - Reprising our talk at SXSW
    Staying in touch and leveraging your network (Trilogy Alumni included)
  • You aren't as smart as your customer - rethinking the product "design" process using Research, Usability, Design and Strategy
  • If you could live anywhere in the world, where would you live??Has anyone fully moved away from city life??

  • Help me design a residency program

  • What innovation in the customer experience would you like to see at McDonalds?
  • No more apps. How can a different model harness synergy and entrepreneurs to create real innovation and the next big thing?

  • Session 4
  • Would love to learn about the future of marketing analytics
  • What's your best hiring secret?
  • How do you recruit, hire and retain top talent
  • Are you getting the most out of UX in an Agile world?
  • Death-ing?Myself to Work
  • Food-tech
  • How to convert services deals into subscription or software agreements
  • Can I get five minutes of free legal advice?
  • Ed-Tech

  • Session 5
  • Current fundraising climate and terms based on a wealth of data
  • How to meditate
  • Code Wiki - a radical new category of collaboration

  • Session 6
  • Trilogy Alumni Foundation - creating a sustainable solution to impact the world for the better - the Trilogy way.
  • How to hack car buying / leasing
  • How does one have a happy marriage?
  • Stories of leadership through change - M&A, pivots, layoff, company sale, fundraising, new product launches, divestiture, etc.

  • Session 7
  • You've got a great new job - congrats! how fact can you identify and fill critical gaps in your current skill set?
  • What is it like to transition out of the technology industry?
  • Women in tech - are men responsible for the low numbers?
  • Should we have our own private subreddit?


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