Just Announced: MWD Advisors Hosting Value Co-Creation Workshop at Driven 2017

  • June 27, 2017
  • Krista
  • 0 Comments

Registration for Driven 2017 is open! In just 50 days we will be converging on Austin, Texas for two days of hands-on learning and planning.

Today, we are excited to announce a special 3-hour workshop with Derek Miers, Principal Analyst at MWD Advisors.

This workshop will focus on discovering the customer experience that creates digital transformation in your company. Here is the abstract:

Digital Transformation and delivering a great Customer Experience is top of mind for every C-Suite—but where do you get started, and how does it fit?

In this 3-hour workshop, Derek Miers of MWD Advisors will help you experience and understand how to introduce co-creation and innovation into your organizational change framework. Expect to be working in teams to:

– Design Personas
– Create a “Job To Be Done” framework
– Develop customer journey maps
– Envision a service design

This workshop is very much hands-on. It will give you valuable insights into how you can evolve your change program to engage colleagues to co-create their future. You will walk away with a bunch of methods and techniques that you will use to help your organization understand what it takes to provide great customer experiences, a key aspect of your digital transformation efforts.

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