Registration for Driven 2017 is open! In just 50 days we will be converging on Austin, Texas for two days of hands-on learning and planning.
Today, we are excited to announce a special 3-hour workshop with Derek Miers, Principal Analyst at MWD Advisors.
This workshop will focus on discovering the customer experience that creates digital transformation in your company. Here is the abstract:
Digital Transformation and delivering a great Customer Experience is top of mind for every C-Suite?but where do you get started, and how does it fit?
In this 3-hour workshop, Derek Miers of MWD Advisors will help you experience and understand how to introduce co-creation and innovation into your organizational change framework. Expect to be working in teams to:
- Design Personas
- Create a ?Job To Be Done? framework
- Develop customer journey maps
- Envision a service design
This workshop is very much hands-on. It will give you valuable insights into how you can evolve your change program to engage colleagues to co-create their future. You will walk away with a bunch of methods and techniques that you will use to help your organization understand what it takes to provide great customer experiences, a key aspect of your digital transformation efforts.