Just Announced: MWD Advisors Hosting Value Co-Creation Workshop at Driven 2017

Post by
Krista White

Registration for Driven 2017 is open! In just 50 days we will be converging on Austin, Texas for two days of hands-on learning and planning.

Today, we are excited to announce a special 3-hour workshop with Derek Miers, Principal Analyst at MWD Advisors.

This workshop will focus on discovering the customer experience that creates digital transformation in your company. Here is the abstract:

Digital Transformation and delivering a great Customer Experience is top of mind for every C-Suite?but where do you get started, and how does it fit?

In this 3-hour workshop, Derek Miers of MWD Advisors will help you experience and understand how to introduce co-creation and innovation into your organizational change framework. Expect to be working in teams to:

- Design Personas
- Create a ?Job To Be Done? framework
- Develop customer journey maps
- Envision a service design

This workshop is very much hands-on. It will give you valuable insights into how you can evolve your change program to engage colleagues to co-create their future. You will walk away with a bunch of methods and techniques that you will use to help your organization understand what it takes to provide great customer experiences, a key aspect of your digital transformation efforts.

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