Homage to Craftsmanship
- January 30, 2018
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Daniel Tawfik has written a really great piece on HackerNoon: “Craftsmanship—The Alternative to the Four Hour Work Week Mindset“:
‘Hack your way to success.’ ‘Meet the right people.’ ‘Become a business superstar.’ They’ve found their silver bullet. They boast of building a passive income from a web business, all while traveling the world as the rest of us mortals are slaving away at our 9–5 jobs.
In a world where we are searching for silver bullets, these people seem to have amassed an arsenal of them. Moreover they’ve found audiences to sell their silver bullets to en masse.
Daniel’s lens for his blog post is the startup world, in which there are many a startup or marketing or social media guru pitching the easy way out. In the world BP3 operates in, the silver bullets are usually one of:
- Cheap offshore talent will do it for half the price
- The latest <insert new tech fad here> will mean I don’t need IT anymore
And there’s nothing wrong with having a globally diverse workforce, and with keeping up with all the tech trends to take advantage of the ones that really create value for your endeavors… But I would encourage anyone tackling Digital Operations to consider this mindset as the right one:
What is missed in all of this is the mindset of craftsmanship; that one’s expertise and deliberate focus on one’s craft is actually the primary driver for success and not some crapshoot of a series of hacks.
[…] To be successful over the course of a career requires the application and accumulation of expertise. This assumes that for any given undertaking you either provide expertise or you are just a bystander. It’s the experts that are the drivers—an expertise that is gained from a curiosity, and a mindset of treating one’s craft very seriously.
Our COO, Rainer Ribback, would love this message: it is what he tells our team every day – to bring our craftsmanship to bear. We really can’t understate the value of deep expertise. We’ve seen it time and again in our field. Technical expertise is, of course, very valuable. But the expertise to dig deep on the root cause of either business or technical issues – to solve complex business problems with technology – is even more critical.
We can’t think of our businesses as “a series of hacks and transactional relationships” – we need to think of our businesses as deep investments in ourselves, and in partnerships, to deliver lasting value to our clients. In an era when craftsmanship is undervalued, those contrarians who double down on craftsmanship will reap the long-term rewards when the pendulum swings.