Fascinating TechCrunch Article on the New Enterprise Customer

Post by
Scott Francis

Anyone involved in Enterprise software or hardware companies should read this article from TechCrunch.? It has a few key insights, that mirror what I've been observing, but put it into words much better than I could have:

20 years ago, the technology adoption curve generally conformed to the following order:

1. Government, specifically Defense and Intelligence organizations.
2. Businesses, with large businesses going first and smaller businesses adopting later.
3. Consumers

Today things have completely reversed. The latest technology goes to consumers first, followed by small enterprises that behave like consumers, then larger ones, then the military. The stunning reversal is one of many profound side effects of broad scale Internet adoption.


The reversal in the cycle has really interesting ramifications for businesses who sell to other businesses... But this shift is going to take a lot longer to change Fortune-500 buying cycles than people anticipate...

More From Blog

You Might Also Like

For Release: BP3 Global Named a Leader in Digital Process Automation Service Providers Report by Independent Research Firm
Read More
Process meets Delicious Barbecue at Valentina's Tex Mex BBQ
Read More
Video: Decision Management and AI
Read More
We Work With Companies Just Like Yours
Are You Ready?

Let’s Work Together

BP3 gets you there fast. Contact us today to see how we can bring more focus, foresight, and follow-up to your projects.