Another example where process and startup intersect:? designing a bootstrapped business.? Jason Cohen holds court on designing a Bootstrapped (Self-funded) business.? Great nuggets of wisdom in this talk for those going down that road.? And while this may not work for every business idea, or you may not agree with his approach, you can learn a lot from his process for evaluating.? Maybe your process is different but you can always learn from someone who has made their own process work - more than once.