Blue is Back

BP3
  • May 16, 2017
  • Scott
  • 0 Comments

No, this isn’t a story about IBM, per se.  I just ran across an article about “the first new blue pigment in 200 years” in the Business Insider, and it is a fascinating story of accidental discovery:

As NPR notes, the scientific breakthrough was a happy accident. In 2009, a student in his lab combined yttrium, indium, and manganese oxides (a chemical compound that contains oxygen) in a furnace. When the team pulled the mixture out, the substance was a bright blue.

Before the discovery, French chemist Louis Jacques Thenard was the last person to discover a new blue pigment — cobalt blue in 1802.

That would be pretty cool all by itself. But even better – Crayola is planning to roll out crayons based on this pigment.  And the producer and rights-holder is Shepherd Color, maker of industrial pigments and a company we’re proud to have as our client in digital process transformation.  And you can hear more about what Shepherd Color is doing with BP3 at Driven 2017!

“We strive to keep our color palette innovative and on-trend, which is why we’re excited to introduce a new blue crayon color inspired by the YInMn pigment,” Smith Holland, CEO and President of Crayola, said in a press release.

Looking forward to seeing the new blue by the end of 2017!

 

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