Austin's B2C Startups are Humming… They Just Aren't Software Companies
- October 2, 2015
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A friend on twitter made the comment:
Apparently, we ARE good at B2C startups in ATX. But the product needs to be in a bottle not on a phone. Keep it going, @BeatboxBevs.
— Robert Reeves (@robertreeves) August 22, 2015
He was referencing Beatbox Beverages. But they’re hardly the only ones. Whole Foods might have been our original B2C success story. There are a bevy of successful restaurant businesses that have expanded beyond Austin: Chuys, Torchy’s, Houndstooth, P. Terry’s, Amy’s Ice Cream, etc. But just riffing on beverages and non-restaurants:
- Tito’s Vodka
- Deep Eddy Vodka (just sold to Heaven Hill Brands ) – you might know them for their Ruby Red.
- Sweat Leaf Teas
- Shiner (aka Spoetzl Brewery)
- Tiff’s Treats (just raised $14M)
- Cuvee Coffee
- High Brew Coffee
- And many others
So maybe Austin’s particular expertise in consumer business is a little bit more about bottles than smartphones… it may not be as profitable or shoot up the IPO charts, but it might be more fun, and it definitely tastes better.