Austin's B2C Startups are Humming... They Just Aren't Software Companies

Post by
Scott Francis

A friend on twitter made the comment:

Apparently, we ARE good at B2C startups in ATX. But the product needs to be in a bottle not on a phone. Keep it going, @BeatboxBevs.

? Robert Reeves (@robertreeves) August 22, 2015

He was referencing Beatbox Beverages.? But they're hardly the only ones.? Whole Foods might have been our original B2C success story.? There are a bevy of successful restaurant businesses that have expanded beyond Austin: Chuys, Torchy's, Houndstooth, P. Terry's, Amy's Ice Cream, etc.? But just riffing on beverages and non-restaurants:

  • Tito's Vodka
  • Deep Eddy Vodka (just sold to Heaven Hill Brands ) - you might know them for their Ruby Red.
  • Sweat Leaf Teas
  • Shiner (aka Spoetzl Brewery)
  • Tiff's Treats (just raised $14M)
  • Cuvee Coffee
  • High Brew Coffee
  • And many others

So maybe Austin's particular expertise in consumer business is a little bit more about bottles than smartphones... it may not be as profitable or shoot up the IPO charts, but it might be more fun, and it definitely tastes better.

 

 

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