Steve Blank's two-part series on the iPhone is definitely "a different perspective":
The concept of yearly ?improvements?, whether styling or incremental technology improvements, every model year gave GM an unbeatable edge in the market. (Henry Ford hated the idea. He had built Ford on economies of scale ? the Ford Model T lasted for 19 years.) Smaller car makers could not afford the constant engineering and styling changes they had to make to keep competitive. GM would shut down all their manufacturing plants for a few months and literally rip out the tooling, jigs and dies in every plant and replace them with the equipment needed to make the next year?s model.
The title of the series is "How the iPhone Got Tail Fins", using GM and Ford as foils for the smart phone businesses competitors.? A fascinating way of understanding the market, and how business processes can affect strategy, or vice versa.