Another SXSW recap (from AustinStartup)

  • March 23, 2010
  • Scott
  • 0 Comments

I wanted to refer interested readers to what I thought was a very thoughtful recap of SXSW-interactive. Doug Freeman recaps the event. He’s covered the SXSW music festival for years, and nicely discounts much of the criticism of SXSW by some others – as he says, sometimes the good ole days are just the good ole days, but the now is actually pretty interesting in and of itself, and may just require a little change in the routine to take advantage of the new reality.

It isn’t that the criticism isn’t accurate in many respects- but the real issue is a mismatch between one’s expectations and reality (ie, if you expected Google i/o, that is not SXSWi… ), rather than an absolute standard that the conference is falling short of.

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