Is There a Process for the Pitch?
Lots of people have advice for the startup pitch. Austin’s own Joshua Baer has given a presentation, several times, on the art of the pitch. If I remember his three step process correctly it was:
- Make the case for change- for what’s wrong that needs fixing
- Describe the world with that problem fixed
- Explain how you do it.
It’s a great early pitch to angel investors. Pre-revenue, especially.
- Who we are: The founding team’s résumé, its technical, business, and academic background.
- A nice, sharp dichotomy: The world before us, the world after us. Show a substantial, practical impact, not just a marginal improvement of something that’s already in place. The more impossible or unthinkable the better — it will become retroactively obvious once understood. The mouse is a good example.
- The Money Pump. Your business plan. I like the Money Pump image, the pipes that allow the cash that’s temporarily residing in customers’ pockets to flow into the company’s coffers – legally, willingly, and repeatedly.
I’m really interested to see if anyone has taken this extreme approach – and more importantly, then shut up to let the silence grow. Anyone had experience with it?