Is There a Process for the Pitch?

Scott Francis
Next Post
Previous Post

Lots of people have advice for the startup pitch.  Austin’s own Joshua Baer has given a presentation, several times, on the art of the pitch.  If I remember his three step process correctly it was:

  1. Make the case for change- for what’s wrong that needs fixing
  2. Describe the world with that problem fixed
  3. Explain how you do it.

It’s a great early pitch to angel investors.  Pre-revenue, especially.

Jean-Louis Gassée has a three slide approach he recommends:

  1. Who we are: The founding team’s résumé, its technical, business, and academic background.
  2. A nice, sharp dichotomy: The world before us, the world after us. Show a substantial, practical impact, not just a marginal improvement of something that’s already in place. The more impossible or unthinkable the better — it will become retroactively obvious once understood. The mouse is a good example.
  3. The Money Pump. Your business plan. I like the Money Pump image, the pipes that allow the cash that’s temporarily residing in customers’ pockets to flow into the company’s coffers – legally, willingly, and repeatedly.

I’m really interested to see if anyone has taken this extreme approach – and more importantly, then shut up to let the silence grow.  Anyone had experience with it?

 

 

Tags: