I love how Marco Arment just calls bull on major media or tech media memes. Here he is, recently, calling them out for fabricating an “Android-first” developer movement. Again. It seems every year they trot this out:
In other words, the staff members at Facebook tasked with promoting Facebook to Android developers have, unsurprisingly, been talking to Android developers. And it turns out that many Android developers prefer to develop for Android first.
If there’s actually a trend toward Android-first, this story isn’t showing any evidence of it.
The likely truth is that there is no noticeably shifting trend of developers choosing Android first because of its market share, or choosing iOS first because of its profit share, because that’s not how developers choose. Most developers with the authority to choose their platform will choose whichever one they use and like best.
When you take a step back, this isn’t that much different than how the media will manufacture trends in crime and in other areas of news in order to make good copy, garner page views or eyeballs, and hopefully advertising revenue.
The trends we see for our customers are pretty simple:
- HTML first
- iOS apps a distant second
- Nothing else on the radar
As the CTO of a software and services company, I may wish that my customers had a different prioritization – but they don’t. In their estimation, business problems can be addressed with HTML apps across platforms, and when specialization is needed, the first choice is iOS.