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Giff Constable opines in on the Tech Company meme:

I keep on running into large companies who say they are not a technology company. All I want to do is shake them and say, “Don’t you get it? We’re all technology companies today.”

But instead, software gets treated as “IT” and outsourced or managed as a utility. Too often, they don’t hire for creative people; they don’t differentiate creative product teams versus sys admin and IT infrastructure (very important functions, but different); they don’t create cross-functional, problem-focused teams; they don’t empower bottom-up, results-driven innovation.

Talk about missed opportunities.

We are all now technology companies.

Very much echoes my feelings from a previous post, although in that post I was mostly upset that “The Melt” was getting such glorified coverage by putting on its tech cape, when they missed job #1 – creating food that we would enjoy eating.  All the tech in the world won’t save that mistake. However, the corollary of that point is that all the “boring” companies are also Tech companies. And they need to wake up and smell the coffee.

Giff’s post captures that perfectly.  So did an Aflac CIO, years ago, as the off-shoring boom was in full swing, when he wondered aloud whether it was possible to replace the organizational knowledge in his IT department, the commitment to the company, and the shared values.

Let’s hope today’s big companies open their eyes to the opportunities in front of them.