Apple’s Design Process

Scott Francis
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Short but good read on Apple’s design process, in Slate Magazine. One of my favorite quotes from near the end:

On the other hand, the story is a powerful reminder of something you tend to forget when you goof off on your iPhone: Nothing about it was obvious. Stuff that seems really small and intuitive about its design—things like inertial scrolling, the rubber-band effect, the simple idea of making the device a rectangle with rounded corners—only came about because Apple’s designers spent years thinking those things up and making them real. As designer Christopher Stringer said during the trial, “Our role is to imagine products that don’t exist and guide them to life.”