Economics and User Acquisition for Mobile Apps
Vijay Dheap of IBM recently posted about the economics of Mobile Apps, and there were a few good points to take out of it:
If you are religious about the web as a platform, the most upsetting thing about native applications is that they work. The fact is, in almost every case, the product manager who pushes to launch a native application is rewarded with metrics that go up and to the right. As long as that fact is true, we’re going to continue to see a growing number of native applications.What I love about Adam’s post is that he acknowledges the facts as well as how they make web advocates feel. It is frustrating that native apps “work” and web apps just don’t, when it comes to user acquisition.