A New Process for Products?
post on the Cosmonaut has me thinking about how new products are developed and released into the wild. We focus so much on startups and processes in the software and virtual world, but Kickstarter has exposed a new process for physical products:Yesterday’s
- Come up with an idea for a product that you think people will want, but you don’t see satisfactorily provided to the market. (ideas are often for art projects or music albums, not just consumer products like this)
- Build a prototype and put together a pitch video to sell the idea
- Do the research to figure out how big a production run you need to do to make the object “affordable” (whatever that means for what you are pitching).
- Put your kickstarter project page together, including a fundraising goal that supports your minimum requirements.
- Wait to see how many people and $ show up to support your project.
- When (if) project funds, get started building the product (or producing the benefits the contributors are entitled to).
- Ship it. If it sells well, consider selling more of the product online, knowing that you now have won over an early adopter fan base.