Sandy Kemsley Reviews CloudExtend

Scott Francis
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Sandy has published a review of Active Endpoints’ CloudExtend, an extension of the SalesForce platform that ads some BPM capabilities to the SalesForce platform.  Interestingly it looks like it is deployed “alongside” SalesForce as opposed to being “on” the SalesForce platform. Apparently they’re not the only vendor interested in this type of use case:
We’re starting to see client-side screen flow creation from a few of the BPMS vendors – I covered TIBCO’s Page Flow Models in my review of AMX/BPM last year – but those screen flows are only available at a step in a larger BPMS model, whereas Cloud Extend has encapsulated that capability for use in other platforms. For small, nimble vendors who don’t need to own the whole application, providing embeddable process functionality for data-centric applications can make a lot of sense, especially in a cloud environment where they don’t need to worry about the usual software OEM problems of installation and maintenance.
It is an interesting approach, and perhaps comfortable to Active Endpoints as they previously OEM’ed their BPMS engine to other vendors.  I can’t picture IBM or SAP or Oracle following this approach, for example.
I’m curious about whatever happened to Salesforce’s Visual Process Manager and whether it will end up competing with Cloud Extend; I had a briefing of Visual Process Manager over a year ago that amounted to little, and I haven’t heard anything about it since.
As I was reading Sandy’s review, I was thinking the same thing.  What did happen to Visual Process Manager?  Is it just not fitting the bill?  Maybe we’ll hear more from Dreamforce.