Editing

Scott Francis
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Really insightful comments from Jack Dorsey on being “CEO”. Mirroring Steve Jobs’ notion that focus is about saying “no”, Jack talks about editing:
We have all these inputs, we have all these places that we could go – all these things that we could do – but we need to present one cohesive story to the world.
We’re often asked at BP3 why we don’t do X, or Y, or Z.  (Insert your own favorite ideas) Before we offer any new service, offering, toolkit, or product, we take a long look at whether that is in-line with what we want BP3 to be when we grow up.  If you diffuse the focus too soon, you lose traction in your core market.  We think we have a lot of ground to cover doing what we’re doing before we need to branch out – but we have one or two innovations in our offering that we’re going to keep investing in. When you work with software vendors with as broad an offering as IBM has, it is tempting to widen your reach – and it becomes even more important to edit your service offering, to focus on your core competencies. When we edit at BP3, process is our filter.