Ash Maurya Reconciles Customer Development with Web Apps Business Realities

Scott Francis
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Interesting blog from Austin’s own Ash Maurya “The Fallacy of Customer Development“, which is really an essay to explain that if you’re developing a web application, rather than enterprise software, you need to apply a different approach to customer development to really get the valid feedback you need. It’s an interesting adaptation of the customer development process outlined by Steve Blank in “Four Steps to the Epiphany” (I’m partly partial to Steve Blank because several of my friends went to work for epiphany). But I also find it interesting to follow the development of processes for startups, for customer development, for the lean startup.  Following Steve Blank, Eric Ries, Ash Maurya, and Jason Cohen gets you pretty far along the path to understanding this school of thought.