Sandy Kemsley's Coverage of BlueWorks Live

Scott Francis
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Sandy attended a sneak peak of Blueworks Live recently, and has reported on it in her blog:
They are trying to reinvent the public BPM community, while avoiding the problems that they perceive with other vendors’ community sites:
  • They are mainly product support sites
  • They have high membership numbers, but low participation
  • A majority of the information is from the sponsor company
  • The customer perception is that these sites are proprietary and biased, and that there’s already too many sources of information on BPM
I think they have some of the right ideas here – they’ve identified legitimate problems with the current approaches of these communities – but there’s still some work to do on defining what a healthy BPM community consists of.  I think they have a couple elements right, such as:

1.  A common thread tying it all together: BPM / Process

2.  A “safe” place to share (company spaces, or even more granular spaces)

3.  Don’t try to reinvent twitter, just leverage it

But the mechanics will take some work.  As Sandy points out, pro-level users of Twitter aren’t going to rely on BlueWorks Live to show them interesting tweets.  Having said that, however, how many people are going to add a column for “#bwlive” to their TweetDeck?  So it may be somewhat additive to the experience, but time will tell. Sandy says “It’s probably good for the Twitter newbies, since they haven’t figured out groups, hashtags or Tweetdeck yet; maybe that’s more representative of the expected user base.”  I think that’s probably right – more representative of the expected user base.  Most of the personnel I work with don’t use Twitter at all yet. Like Sandy, I think their blog section needs to pull in content from other sources.  I think they could curate this somewhat by reaching out to prominent bloggers (like Sandy) and ask for permission to republish interesting posts (or set up a submission process for authors to bring relevant posts to their attention). I think the real question for BlueWorks Live:  is this the Minimum Viable Product offering, to be improved upon in future releases, or do Phil and IBM believe that it is fully baked?  I believe it is the former, and that the intention is to keep releasing frequent updates and improvements, as they were doing with Blueprint before. You can see our previous coverage of this topic here (our sneak preview was a little earlier, but we’re looking forward to just laying hands on the product and taking it for a test drive on Saturday).  BlueWorks Live announcement here.

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  • Phil Gilbert, Sr.

    HI Scott,

    Thanks for this post! A couple of responses

    First, the Twitter stream is much more powerful than what Sandy understood. Not only are we following people but we are constantly updating who we follow based on the worldwide input of IBM BPM folks. How often do people know everyone new to Twitter? I sure don’t. You would have to have an incredible network AND the time to constantly update who you follow.

    But even more powerful is that we are constantly updating the relevant hashtags to follow. These things typically have lifespans of 1-2 weeks. For example, a month ago the #BPM2010 tag was highly relevant as it represented the Tweets from the conference at Stevens University. But 3 weeks later it was the tag used by a DJ conference in Europe.

    Who has the time or knowledge to know every changing hashtag in the world?

    I think our use of Twitter is not only groundbreaking but will be the new paradigm for creating global public communities of interest. There is no doubt in my mind that this will be the most interesting destination site for accessing the relevant BPM Twitter community. It certainly is going to be mine.

    As to whether we are finished with Blueworks Live… let’s just say that with Blueprint we had 27 releases over about 36 months. Blueworks Live will be on that same schedule. And like the first version of Blueprint… over that period of time Blueworks Live will change and grow in many dimensions. Besides… our code names for these releases are old arcade video games A thru Z… and this is just Asteroids. So we have at least 25 more releases to get out!

    Cheers,
    Phil

    • In that case, Phil, I hope “Galaga” is a really good release. :)
      And you’ll have some interesting choices when you get to “J” – the journey game, or joust? hmmm.

      On a more serious note, I think casual users of twitter will really benefit from the curation. And I think the internal activity feed (work being performed) is going to be quite interesting. We’re using it internally now… We’ll report in when we have some usage under our belt.