http://www.bp-3.com/blogs/2009/09/apple-still-americas-best-retailer/ A Blog about Enterprise BPM and Business Process Improvement by the folks at BP3 Tue, 07 Sep 2010 06:28:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.bp-3.com/blogs/2009/09/apple-still-americas-best-retailer/comment-page-1/#comment-597 Process for the Enterprise » Blog Archive » An Emerging Meme on American Business Gone Awry Thu, 22 Oct 2009 13:51:46 +0000 http://www.bp-3.com/blogs/?p=1032#comment-597 [...] Now that the field has been reduced to competing largely on: Design, Marketing, Distribution… Branding becomes more important.  And this probably explains in large part why Apple has been so successful of late -they can outsource the production efficiencies that Dell (and others) have produced in overseas outsourcing shops, and they can exceed these other manufacturers with differentiated software and hardware design and branding (The aluminum unibody Macbooks with Mac OS X are the envy of the industry), better marketing (Apple ads), and distribution innovation (Apple Stores). [...] [...] Now that the field has been reduced to competing largely on: Design, Marketing, Distribution… Branding becomes more important.  And this probably explains in large part why Apple has been so successful of late -they can outsource the production efficiencies that Dell (and others) have produced in overseas outsourcing shops, and they can exceed these other manufacturers with differentiated software and hardware design and branding (The aluminum unibody Macbooks with Mac OS X are the envy of the industry), better marketing (Apple ads), and distribution innovation (Apple Stores). [...]

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