The Economy and BPM – an early 2009 update

Scott Francis
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We’ve been blogging about BPM and the economy since last fall.  In particular, it started with a talk by Jim Sinur at the OMG BPM ThinkTank 2008. So it seems fitting that another post by Jim got my attention today, and this time it was about the Gartner conference on BPM in London. It reminds me that Gartner is really getting behind BPM – including publishing their Magic Quadrant for 2009 – and that the message that BPM is a key investment area for most firms (and therefore one of the most recession-proof IT sectors).  I don’t know what Gartner would typically see at a BPM conference in London, but I am guessing it is typically something less than 300 people.  Another conference is coming up in San Diego, and I expect it will be hopping.  Jim Sinur points to the fact that BPM can help your business survive, thrive, and capitalize.  We’re seeing projects that are targeted at each of these objectives – short-term survival, longer-term thriving, or capitalizing on the distraction the economy presents for weaker competitors… I think the assumption is that conferences will have weaker attendance this year.  But I think if the conferences get the content / agenda right, and press their case with attendees, that they’ll see good attendance.  Getting it right means: focused on value and giving attendees ways to make back the investment they are putting into the conference.  BPM conferences in particular should be doing well this year, relative to the whole, I think.  More to come at the end of March…


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